Justin McCarthy

Justin McCarthy

Justin McCarthy

CEO of Project UBU

A libertarian grounded in behavioural economics, Justin has 25 years’ experience at the intersections of marketing, media and technology. His focus is in the deployment of technology with the aim to liberate commercial sectors from inefficient and illiberal old-world models.

In 2016 he co-founded UBU, a highly ambitious FinTech venture that aims to create a global parallel financial ecosystem fully interoperable with the current one, and that brings much greater inclusion, stability, sustainability and resilience to the global economy.